Railroad
Resources
Quick links to:
Railway Age "Best Practices"
columns" | Selected Web Links
"If you can't
measure it, you can't fix it." The old adage evokes two challenges
- why measure at all and if it ain't broke why fix it? A railroad is a
business and as such must generate profits and a positive cash flow if
it is to be sustainable. It's a service business, and as such depends
on a steady flow of new and improved services. As far as being "broke"
is concerned, the surest signs are loss of current customers and inability
to attract new ones. Measuring service quality as seen by the customer
is essential to remaining in business. The alternative is to become the
next Fallen Flag.
To help keep new
customers and attract new ones, business owners need resources. Please
feel free to use these tools to manage your business. The only cost to
you is a note to Week in Review telling what works and what doesn't work.
- Best Practices.
Formerly called "The Marketing Advocate," this column
has been running in Railway Age magazine since 1991.
[MORE]
- Benchmarks.
The best way to know whether your company is living up to its potential
is to compare yourself to your peers. Benchmarks accomplish at the very
least two very important tasks. First, they provide a complete financial
checkup to be sure your financial house is strong enough to support
the goals. Second, they can compare your railroad's performance with
other properties like yours. The online Railroad Rulemaker Spreadsheet
gives you averages for large class 1s, small class 1s, regionals, and
shortlines. Plug in your own variables and see how you measure up! [MORE]
- Setting Goals.
Benchmarks tell you where you need work, and as a rule performance shortcomings
can be traced to four customer value drivers. [from the Railway
Age archives]
- Some Railroading
Facts of Life. Pay attention to these, and improve your chances
of winning (back) your business. [MORE]
- Library.
Papers and presentations that have sparked reader comment over the years,
plus some new entries.
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